Truemors.com Presentation at SF New Tech Meetup
Guy Kawasaki (a VC & marketing legend), CEO/Founder of Truemors.com chatted about his new Web 2.0 venture that cost him less than $13K to make at this month’s SF New Tech Meetup. The full cost breakdown can be found in his blog post, “By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09.†Overall, the best part of the presentation was not the intricacies of how Truemors.com functioned (though it was interesting to hear that the majority of users preferred to use an online form to contribute content, as opposed to mobile text or voice), but what it took to get it the site started and how the business of “the startup†has changed.
One of my favorite quotes of the night was: “Before it took a million bucks [referring back to 4 to 5 years ago] to do stupid things, now it takes $12,000 bucks to do stupid things. Life is good. […] You can’t tell me that if I had spent a million bucks that [Truemors] would be 80 times better.†No doubt, he’s absolutely right. The barrier to entry has become so low with freely available open source platforms (i.e. Wordpress, Drupal, Joomla, etc.) and the abundance of developers, that anyone with a good idea can have a site up in hours.
His move to create Truemors was inspired by, as he puts it, the young entrepreneurs who had “no proven model, team, or technology… making 5 million a year.†Realizing, “This is the way to go.â€
I highly recommend watching all three videos to pick up on all of Guy’s insights on building, launching, and promoting a web property. I also recommend picking up his latest book, The Art of the Start, which I’ve begun reading and I’m enjoying very much.
Truemors.com Presentation at SF New Tech Meetup (1 of 3)
YouTube: Part 1, Part 2, Part 3
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About
Alexander Grundner is a San Francisco Peninsula based web publisher who spends most of his time tracking down news stories for eHomeUprade, attending technology events, or working on his next big project.
For fun he likes to stay active outdoors, take photographs, shoot video, hack together PHP/Python code, play with Linux, and test new technologies.
